3- Choosing a Display Name for your WhatsApp phone number

When a phone number is added to your WhatsApp account or your customer's in Sunshine Conversations' Meta Business Manager, a display name must be assigned to it. The display name is required to create a certificate, without which the WhatsApp Business API client will not work.

All display names should have a relationship with the legal business name and should not violate WhatsApp Commerce and Business policies. Having display names compliant with our guidelines is required to send messages using the WhatsApp Business API or to qualify for WhatsApp Official Business Account.

Display name approval process

You will need to submit the display name of your choice and we will advise you when the display name has been reviewed by WhatsApp. If the display name is rejected, we will share the rejection reason with you. In this scenario, we will be able to change the display name for re-submission.

If ever the display name needs to be updated after approval, it can be changed up to three times in the initial 30 days. After the initial 30 days, it can be changed once every 30 days.

For more information about display names, you can consult this Meta documentation